Your beauty BFF for kissable lips, meet ICONIC’s gorgeously hydrating Melting Touch Lip Balm.

Prep your pout with unbelievable hydration, kissable shine and pillowy-soft plumpness with this brand-new Melting Touch Lip Balm. Supercharged with pout-perfecting ingredients, the clever formula not only douses your lips in a wash of shiny, sheer colour but nourishes your lips with a layer of gorgeous moisture. Pucker up princess, Melting Touch Lip Balm is your new beauty bag BFF.

A real multi-tasker, Melting Touch Lip Balm is your new go-to lip lover. It instantly melts into your pout, dispensing a sheer wash of balmy colour together with ultra-soft nourishment and an addictively indulgent satiny texture. Easy-to-wear and a dream to apply, meet your go-to beaut balm that’s ready to leave your lips pretty-in-pink!

This beautiful balm is anything but basic. It’s powered with rich, lip-loving ingredients to nourish your pout – instantly on application and with continued benefits throughout the day. Not only that, but it wouldn’t be an ICONIC product without ticking off those glam boxes. The sheer wash of colour gives the illusion of an instantly plumped pout and sheen of a non-sticky gloss. The effect? A perfectly pretty pout that’s seriously smooch-worthy!

A brilliant lip balm is a makeup bag must-have which is why we’ve been perfecting its formula for years. Whether you’re popping out to the shops, heading to the gym, going for cocktails with the girls or getting ready for a flirty first date, Melting Touch Lip Balm ensures your pout looks flirty and fresh all day long.

Shade: Sitting Pretty: A deep nude with pretty rose undertones

100% Cruelty Free

Directions:

Twist the base of your Melting Touch Lip Balm to dispense a small amount of product (the product doesn't retract, so don't go overboard!!)before gliding the beautiful balm onto your lips for an even wash of pout-enhancing colour, nourishment and shine.

For added plumpness, apply a dot of balm to the centre of your pout only, to create a barely-there illusion of fullness.